About Us

Performance Solutions Consulting Group was founded to give organizations the support and service they need to improve performance across the board. Our expert team of analysts, consultants and trainers have decades of combined expertise in the areas of sales, customer service, education, leadership development, training and management. Through thorough analysis and customized strategic implementations, Performance Solutions has the experience and resources to take your organization to the next level.

Corporate Services

Education Services


Kenneth Nemcovich

Founder and President

Kenneth Nemcovich is Founder and President of PSCG.  He is a dynamic, entrepreneurial, results-generating Senior Executive with over 30 years of executive leadership experience managing all aspects of both Captive and BPO inbound outbound Telesales and Customer Service organizations.

Prior to his founding PSCG he held executive positions with AOL, Delta Air Lines, Chadwick’s of Boston, Surpass LLC with responsibilities for HR, IT, QA Training and Leadership development over 10 contact centers and 4,000 employees.  In these rolls Ken lead Retention and Acquisition Marketing operations with responsibilities in developing strategic direction and operational planning across multiple vertical’s such as Education, Travel, High Tech, and Publishing.

Ken’s experience has also included vendor and program management, strategic planning, business development, process improvement and business process outsourcing with a strong focus on cost reduction and improving overall results.

When not at work Ken enjoys spending time with his family and friends, golfing, exercising and spending time at the beach.

Steve Peterson, Ed.D

Senior Consultant

Dr. Peterson has an extensive and progressive twenty-four-year career in higher education marketing and recruiting. His career started in the trenches as his first role was in financial aid helping students fund their education. Dr. Peterson moved quickly through the ranks and became one of the leading admissions and marketing professionals in the country. During his career, he has managed over $500 million dollars in marketing funds and recruited 250,000 students. Dr. Peterson subscribes to a performance-based marketing and recruitment culture that thrives on accountability. Most recently, Dr. Peterson is involved in the launching of a new online division that has surpassed 1,000 students in 36 months. 

Tim Smith

Senior Consultant

Tim Smith has over 30 years of experience in Non Profit Administration, Management and Fund Development.  Having served as a Chief Development Officer in Non-Profit Organizations providing a wide range of expertise and resource in Non Profit leadership and management.

Tim has served a variety of roles in executive non-profit leadership for mega size organizations.

Tim serves as Founder and CEO for Non-Profit DNA, a boutique firm committed to helping non-profits build their capacity through fundraising, leadership, team building, staff recruiting and coaching.

Previously, Tim has served as the Chief Development Officer for Food for the Hungry and most recently,  Museum of the Bible. In these roles he provided the executive global management of all fundraising and marketing activities.

Brian Parker, Ed.D

Senior Consultant

Dr. Parker currently serves as Partner and Managing Director of the 989 Group. With over 20 years of leadership in university and collegiate enrollment management, marketing and institutional advancement as a director, dean, and vice president, Brian is a gifted strategist, writer, thinker, and leader in higher education. Brian holds master’s degrees from the University of Chicago and McCormick Theological Seminary, as well as a doctorate of education from Olivet Nazarene University. He attended the Harvard Institute for Higher Education as well.

Kevin Nemcovich

Senior Consultant

Kevin Nemcovich is the owner of Blue Ridge Communications. His experience includes business and strategy development, performance and sale metrics, company budgeting, and P&L management. Kevin has worked with many senior level executives at multiple higher level education institutions, assisting them in developing strategies to increase enrollment, as well as find ways to increase program offerings. He has successfully on-boarded a number of universities to a new telephony platform, assisting with set-up, troubleshooting, training personnel, and launching. His experience has resulted in generating relationships with one of the largest universities in the world, as well as Sphere 3D, a global technology company.

Christina Cush

Senior Consultant

Christina Cush is the Director of Admissions & Writing Services of Campus Boss. She has over 25 years of professional editing and writing experience, mostly working in national print magazines. Christina honed her writing and editing skills working at some of the most iconic magazines.

After spending the last five years in public relations, corporate communications, and social media/digital content creation, Christina has the branding experience to ensure that prospects’ biggest achievements, unique characteristics and extracurricular interests are leveraged and presented cohesively.  

Strategic Partners


Non-Profit DNA

Non-Profit DNA exists to help non-profit organizations strive to achieve their greatest capacity of revenue generation.

They assist the NPO market through consultation and advisory services, cohort training groups, C-level leadership searches, data and marketing assessments, digital marketing, strategic planning, Major Donor Rep training, planned giving, non-cash giving strategies and complete take over (outsourced) leadership of the NPO fundraising, marketing and development processes and management. They bring only seasoned leaders in all areas of NPO management.

989 Group

989 Group is a marketing communications agency based in Chicago and New York City.  They help their partners imagine possibilities, tell their stories, build their brands and grow their organizations.

They specialize in market research, brand identity and strategy, brand playbooks, strategic marketing plans, communications plans, social media messaging and implementation, creative, advertising, collateral, websites, television and video, messaging and communications, ideation and thought partnership. Their team of writers, designers, art directors and brand strategists thrive on discovering the heart of your organization. From branding and re-branding to complete marketing campaigns for recruitment or fundraising, their team partners with your team to create a workable, unique identity for your project or institution – always focused on results.

Blue Ridge Communications 

Blue Ridge Communications focuses on PCI compliant customer services, as well as inbound and outbound blended customer retention services. They offer outbound admissions assistance and assist with outbound lead generation for sales organizations and universities. They operate from a fully work-from-home model securing them against issues such as pandemics or natural disasters. Their team is an 100% American workforce. 

Quantum Group 

At Quantum Group they focus on providing insight, inspiration and innovation for your marketing communications initiatives. From their roots as a high-quality commercial sheet-fed printer, they continue their evolution into your single-source communications partner.

They are dedicated to continuing their investment in the latest technology and equipment. This allows them to solve their customer’s biggest business challenges and provide them with limitless communications opportunities. They invite you to come along on the journey with them.

Higher Ed Strategies

Higher Ed Strategies, LLC (HES) has been providing affordable consulting services for more than 15 years.  They are a small firm dedicated to providing personalized service without reliance on boilerplate services. They pay close attention to each of their partner’s mission, culture and and desired outcomes when customizing services.  They approach their work from the appreciative and believe that their services must ultimately help not hinder an institution’s people or position.

Their areas of specialty are admissions/recruitment and financial aid.  The average length of engagement varies depending on the type of consulting services delivered. HES has worked with hundreds of colleges, universities, state agencies and service firms over the years providing a variety of services supporting each institution’s enrollment management effort.

Campus Boss

Campus Boss is a boutique advisory service. They recognize that applicants come from various starting points and have different requirements in their application process. By offering a variety of professional packages, clients can customize their experience and add services as needed.

Campus Boss has the track record of working with students at the beginning, middle and end of their college experience. Their Professional Prep approach incorporates their passion for student growth and education with two decades of experience in writing and business. They understand the time constraints and pressures that students face and built a model that factors in how students prefer to communicate, learn and advance.

Case Studies and Endorsements


“Working with the Performance Solutions Consulting team was an absolute pleasure. From our introductory call to the delivery of the detailed summary report, PSCG exceeded expectations. At the time, we had an underperforming BPO client portfolio and engaged PSCG to address concerns regarding performance metrics, such as attrition and handle time. Utilizing an extremely structured approach involving interviews, side-by-sides and analysis, they provided an actionable plan, not just to address the specific metrics, but rather a more holistic proposal on performance development — including training, compensation, leadership, and incentives. Upon implementation, we saw an immediate impact to the metrics; six months later, operational excellence had become the norm.”   – Jon Lunitz